Colin Meyers has been involved in the animal health industry for many years. He began his career with Dekalb Swine Breeders with positions in production and sales. He then moved to Alpharma, as a sales representative and later to marketing. Colin joined Novartis Animal Health as a U.S. Brand Manager for food animals, then as an International Brand Manager, based in Switzerland. With the acquisition of Grand Labs, he returned to the U.S. as Director of Marketing. Most recently, Mr. Meyers led the Pet Business Unit that included sales, marketing and technical services for Boehringer Ingelheim Vetmedica, Inc.
In his role as Vice President of Sales for Virbac Corporation, Mr. Meyers is responsible for leading the U.S. sales organization and for achieving U.S. product, revenue and profitability objectives with customers and channel partners. He will also analyze and optimize performance, people, processes and tools for the sales organization; prepare and implement sales and customer plans consistent with agreed commercial strategy; and train the sales force and distribution partners.