Sophie Favini has more than 30 years of experience in the animal health industry, entirely at Virbac, with roles of increasing responsibility. She began her career in marketing, then sales, followed by leading the Corporate Communications department; eventually, she assumed the leadership of Virbac Italy and later assumed additional responsibilities for Greece, Spain and Portugal. From 2012 to mid-2017, she led, as General Manager, Virbac’s flagship French business with numerous successes.
In her role as Executive Vice President of Commercial Operations, Mrs. Favini is responsible for all U.S. sales, marketing and technical services functions toward achieving U.S. product, revenue and profitability objectives. Additionally, she will analyze, plan, organize, direct and provide leadership of brand management, product line management, sales policies, customer and partner relationship management and as a key contributor to business planning.