VIRBAC US ANNOUNCES LAUNCH OF UNIQUE CANINE JOINT HEALTH SUPPLEMENT

03/08/2016

Fort Worth, Texas (March 8, 2016) – Virbac US is pleased to announce the launch of the latest advancement in canine joint health supplementation, MOVOFLEXTM Soft Chews. Formulated with a unique and proprietary blend of ingredients, MOVOFLEX Soft Chews provide comprehensive canine joint support in a once-a-day palatable soft chew.

Unlike most canine joint supplements that contain glucosamine and chondroitin, MOVOFLEX Soft Chews utilize BIOVAFLEX® Egg Shell Membrane, an innovative, hydrolyzed, water-soluble eggshell membrane powder that is rich in collagen, elastin, glycosaminoglycans, and essential amino acids, supporting joint flexibility and elasticity.

MOVOFLEX Soft Chews also feature ZANTHIN® Natural Astaxanthin, a powerful antioxidant; Boswellia Serrata, to support the integrity of joints and connective tissue; Proprietary Hyaluronic Acid for lubrication and shock absorption; and Vitamin D3 to support healthy bones. This unique formulation supports canine joint mobility, with no loading dose required.

“We are excited to launch a palatable, proprietary product to support canine joint health,” said Vice President of Marketing, Rob Daily. “Currently, this space is crowded with glucosamine and chondroitin products, making MOVOFLEX Soft Chews featuring BIOVAFLEX Egg Shell Membrane a unique, innovative and highly desirable alternative to what is currently being used. Because of the proprietary blend of ingredients, Virbac US’s new canine joint supplement product is definitely an advancement in the way veterinarians will support their canine patients showing signs of early joint discomfort.”

The palatable soft chew boasts acceptance for optimal client compliance and is suitable for canines with certain dietary sensitivities. MOVOFLEX Soft Chews require no loading dose, and are administered once a day, making it the most convenient way to deliver canine joint health supplementation.

About Virbac
One of the world’s largest laboratories dedicated exclusively to animal health, Virbac develops, manufactures and distributes a wide range of products and services intended for the prevention and treatment of common pathologies in companion animals. Virbac Corporation, located in Fort Worth, Texas, is a leading companion animal health company offering products in the heartworm, tick and flea, dermatology, antibiotic, endocrinology, senior care, behavior, critical care nutrition and oral hygiene markets.

MOVOFLEXTM is a trademark of Virbac Corporation. BIOVAFLEX® is a registered trademark of Biova, LLC, used under license. ZANTHIN® is a registered trademark of U.S. Nutraceuticals, LLC, used under license.