Virbac Launches its C.E.T.® Dental Authority Certification Program


Free program in collaboration with Mary L. Berg to enhance dental protocols and client education in clinics

As an innovator in pet dental health products, Virbac recently launched its new C.E.T.® Dental Authority Certification Program, alongside Mary L. Berg, BS, RVT, RLATG, VTS (Dentistry) to help veterinarians and their healthcare teams better protect their patients' smiles. It is a free, online, self-paced program that educates users on the importance of preventative dental care in pets and how a comprehensive dental protocol can benefit both clients and clinics. The program also provides helpful tips on educating the client and facilitating those important dental discussions.

Access the Dental Authority Certification Program Here

Periodontal disease is the most prevalent disease in dogs and cats1 and, when left untreated, can lead to life-threatening kidney, liver and heart muscle changes2. This program aims to reduce the prevalence of periodontal disease by increasing the percentage of dogs and cats receiving regular professional dental care. It’s designed to empower veterinary professionals in client education and motivation.

The program has four asynchronous sessions:

  • Introduction to Preventative Care in Dentistry: an overview of periodontal disease, including an in-depth look at each of the four stages.
  • Professional In-Clinic Care: an examination of the basic components of professional preventative dental care, including steps that make up a Complete Oral Health Assessment and Treatment (COHAT).
  • At-Home Care: an outline of active (i.e., tooth brushing) and passive (i.e., dental chews and solutions) at-home care, the place and relative value of each, and specific examples and suggestions.
  • Relationship Building: a set of  client communication tips and ideas for harnessing all team members’ roles in building client trust and confidence.

After completing the final session, participants will receive an official Dental Authority program certificate and identifying lapel pin, as well as a Virbac C.E.T.® Dental Authority clinic kit, which includes in-clinic and client education resources.

"I'm so proud of how the C.E.T.® Dental Authority Certification Program came together to be such a robust curriculum for users," said Mary L. Berg, a notable opinion leader in the field of veterinary dentistry. "Not only will participants learn more about preventative dental care, but also for communicating with clients to continue this care at home. Tying in-clinic and at-home care together - with the client relationship at the center - is crucial for maintaining the pet's oral health."

Virbac is a leader in the pet pharmaceutical industry with over 50 years of experience specializing in products for cats, dogs and other companion animals. Our pet dental health products include our C.E.T.® toothbrushes, enzymatic toothpastes and oral hygiene kits for cats and dogs, C.E.T.® VEGGIEDENT® Flex, C.E.T.® VEGGIEDENT® FR3SH®, and C.E.T.® VEGGIEDENT® Zen for dogs, C.E.T.® IntelliDent® Cat Bites, C.E.T. AQUADENT® FR3SH® Dental Solution (for dogs and cats), C.E.T.® Enzymatic Oral Hygiene Chews for Dogs, and C.E.T.® HEXtra® Premium Oral Hygiene Chews for Dogs.

“We partnered with Mary L. Berg as she is not only an expert and key contributor in the education of dental wellness for pets, but is also instrumental in educating clinics on the best practices to support their patients,'' said Courtney Carney, Director of Marketing Virbac Corporation, USA. “We see this program as an opportunity to educate veterinary professionals and their healthcare teams, while also giving back to our customers and ensuring they have the best care and products possible.”

For more information about Virbac and its C.E.T.® Brand Products, please visit here.


  1. State of Pet Health® 2016 Report. Banfield Pet Hospital website. Accessed November 1, 2021.
  2. Pet Dental Care. American Veterinary Medical Association. Accessed November 1, 2021.


Focusing on animal health, from the beginning
At Virbac, we provide innovative solutions to veterinarians, farmers and animal owners in more than 100 countries around the world. Covering more than 50 species, our range of products and services enables us to diagnose, prevent and treat the majority of pathologies. Every day, we are committed to improving animals’ quality of life and to shaping together the future of animal health. For more information, please visit here.